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MAG Lifestyle Development is a subsidiary of Moafaq Ahmad Al Gaddah (MAG) Group, a leading real estate, engineering, industrial, commercial, freight services and hospitality corporation. Based in Abu Dhabi, MAG Group has been active in the Middle East since 1978. MAG Lifestyle Development, in turn, is engaged in the development of various types of housing in Dubai, from affordable innovative offerings to high-end properties. Mohammed Nimer is the CEO of MAG Group, and Talal M. Al Gaddah is the executive director of MAG Lifestyle Development. The development company was founded in 2003. The developer’s projects are aimed at developing innovative technologies in real estate. Residential towers, luxury apartments and relatively budget-friendly properties are all located in popular areas of the emirate. “We sell more than real estate – we create a new way of life for the next generation. That’s what makes us pioneers,” Ramesh Reddy, Head of IT at MAG Lifestyle Development.